Random Ravers is an NFT collection that showcases soulful, procedurally generated 3D characters, each connecting with holders in a unique way. With more than 400 outfits, it celebrates fashion and music in the Web3 space. As the art director, I worked on character design, including hairstyles, clothing, and accessories. I also conceptualized the different tribes for this diverse character range and created engaging social media strategies to boost community involvement, guiding the 3D team to model characters and assets effectively.
Some Concepts for the Raverse
Some first drafts for the Raver tribes. I had so much fun with these little guys!
Some concepts for a virtual influencer campaign.
